Your food shop. Live.

Shop with the people
you love. Live.

Celebrities and influencers go live from their own computer and share their screens as they shop Ocado. See what they choose. Hear their voice. Ask questions. Help them decide. Shop along.

From their home to yours.A full day of live shopping, wherever your favourite people happen to be.

LIVE DEMO 2.4k watching

Ocado.comScreen share

The food shop / Gifts

Thoughtful little luxuries

A few favourites for the people on your list.

The £50 dinner challenge

Five dinners with a £50 budget

One budget. Your recommendations. Let's find something they'll love.

Shop Ocado

A familiar face.
A fresh way to shop.

From everyday dinners to your Christmas menu, join your favourite people as they browse Ocado live. Bring your questions, share your recommendations and discover something together.

Find your kind of shop

Good company. Great finds.

Recipes, fresh ingredients, Christmas menus and good food on a budget.

Illustrative line-up

Your day, live

Pop in throughout the day.

A changing schedule of celebrities, creators, chefs, food creators and home cooks.

Example Christmas day schedule · UK time

Ocado LIVE × GAWP®

A live layer.
A simple iframe.

Embed the GAWP® experience within Ocado.com using an iframe. Creators share their screens from home or wherever they are, browsing the existing Ocado website with shoppers.

Illustrative integration<iframe src="[Ocado LIVE channel URL]" title="Ocado LIVE"></iframe>

They bring their audience.

Each celebrity, creator and influencer invites their followers to join them on Ocado.com.

They shop. Everyone joins in.

Viewers ask questions, suggest gifts, products and ideas, and help the host choose what to buy.

Another reason to come back.

Individual channels, follows and go-live alerts connect shoppers with the next session.